More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I just recently joined Twitter. It’s very positive – I love all the accolades. If my ego is hurting, I can just open my Twitter account and see ‘Oh, I love you! I love the show!’ and it’s great. I’m trying to find the balance between trying to be funny, being honest and just being a promoter as the guy on ‘Royal Pains.’
I’ve been blessed to be somebody that’s been climbing that success mountain top for years of hard work, you know, but now it’s all connecting. And now, the whole world is watching, you know what I’m saying, and it feels good ’cause it’s good energy. This is all positive vibes, and good vibes and good energy, so it feels incredible.